But if you offer it to people on other platforms it gives BBM fans of yesteryear the best of both worlds: a great chat application and the platform that already exists on their smartphone. Opening it up to other platforms could be dangerous because customers that would potentially move back to BlackBerry might do so only because they miss BBM. It's kind of a bummer, too, because BBM is more powerful now than it ever was before. Now I don't really use it that much on my Z10 because those friends have gravitated towards iPhones and Android devices. The BadīBM used to be one of my primary means of staying in touch with my friends and family. That's a huge customer base and charging just a hair for services here and there could mean big money for BlackBerry in the long run. That might seem like a small figure, but take this into consideration: BlackBerry Messenger has 60 million monthly active users that sent 10 billion messages a day to one another. If BlackBerry is smart, and I think it is, it could eventually charge users for extra features. Or it could go the other way for BlackBerry: users might see that they're limited to functions that are offered on other platforms and simply skip BBM from the get-go. If all goes as planned, iOS and Android users might want additional functionality that's only offered on a BlackBerry and will make the switch. First, customers might start off using BBM as some sort of gateway drug into the messaging platform.
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